• Tilo Böhmann
  • Helmut Krcmar
  • Thomas Herrmann
  • Wolfgang Burr


Either ambition or anxiety makes executives of successful service providers worry about the internationalization of services. The ambitious see the opportunity to reach out to new markets for their services, follow the globalizing moves of their customers, and make their offerings more competitive by sourcing services from an international pool of suppliers. The anxious may be forced to do the same, albeit for a different motive. Saturated home markets, demanding customers operating on a global scale, and limited supply of talents in domestic markets make the internationalization for these firms a necessity rather than an option.


Service Process Business Service International Implementation International Supply Chain MARIS Project 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Tilo Böhmann
    • 1
  • Helmut Krcmar
    • 2
  • Thomas Herrmann
    • 3
  • Wolfgang Burr
    • 4
  1. 1.Universität HamburgHamburgGermany
  2. 2.Department of InformaticsTechnische Universität MünchenGarchingGermany
  3. 3.Institute of Applied Work Science, Department Information and Technology ManagementRuhr-University of BochumBochumGermany
  4. 4.Institute of Research & Development and Innovation ManagementUniversität StuttgartStuttgartGermany

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