Either ambition or anxiety makes executives of successful service providers worry about the internationalization of services. The ambitious see the opportunity to reach out to new markets for their services, follow the globalizing moves of their customers, and make their offerings more competitive by sourcing services from an international pool of suppliers. The anxious may be forced to do the same, albeit for a different motive. Saturated home markets, demanding customers operating on a global scale, and limited supply of talents in domestic markets make the internationalization for these firms a necessity rather than an option.
KeywordsService Process Business Service International Implementation International Supply Chain MARIS Project
Unable to display preview. Download preview PDF.
- Böhmann, T. (2004): Modularisierung von IT-Dienstleistungen: Eine Methode für das Service Engineering, Deutscher Universitäts-Verlag, Wiesbaden 2004.Google Scholar
- Böhmann, T.; Junginger, M.; Krcmar, H. (2003): Modular Service Architectures: A Concept and Method for Engineering IT Services. Paper presented at the 36th Annual Hawaii International Conference on System Sciences (HICSS-36), Big Island, Hawaii, USA 2003.Google Scholar
- Burr, W.; Stephan, M. (2006): Dienstleistungsmanagement: Innovative Wertschöpfungskonzepte für Dienstleistungsunternehmen, Kohlhammer, Stuttgart 2006.Google Scholar