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Best Practices in New Online Retailing

  • Gerrit Heinemann
  • Christoph Schwarzl

Abstract

Online merchants should be evaluated by which online retail format they follow. Suc cessful examples of online commerce are highly varied, depending on whether pure online retail is used or whether multi channel retail, hybrid online retail or vertical online retail are the operative forms.

Keywords

Supply Chain Online Shop Mass Customisation Online Retailing Mail Order 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2010

Authors and Affiliations

  • Gerrit Heinemann
    • 1
  • Christoph Schwarzl
  1. 1.Niederrhein University of Applied SciencesMönchengladbachGermany

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