Abstract
Online merchants should be evaluated by which online retail format they follow. Suc cessful examples of online commerce are highly varied, depending on whether pure online retail is used or whether multi channel retail, hybrid online retail or vertical online retail are the operative forms.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2010 Gabler | GWV Fachverlage GmbH
About this chapter
Cite this chapter
Heinemann, G., Schwarzl, C. (2010). Best Practices in New Online Retailing. In: New Online Retailing. Gabler. https://doi.org/10.1007/978-3-8349-6378-9_4
Download citation
DOI: https://doi.org/10.1007/978-3-8349-6378-9_4
Publisher Name: Gabler
Print ISBN: 978-3-8349-2323-3
Online ISBN: 978-3-8349-6378-9
eBook Packages: Business and EconomicsBusiness and Management (R0)