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Eight Success Factors in New Online Retailing

  • Gerrit Heinemann
  • Christoph Schwarzl

Abstract

The next step is to determine generally accepted principles that can be defined as the success factors in online commerce. Success factors are those factors whose influence makes a decisive contribution to the success of an enterprise. (Patt 1988, p. 6 ff.). Our main focus here is why and how some online sellers succeed while others falter by failing to take advantage of existing potential.

Keywords

Success Factor Online Shop Mass Customisation Store Brand Community Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2010

Authors and Affiliations

  • Gerrit Heinemann
    • 1
  • Christoph Schwarzl
  1. 1.Niederrhein University of Applied SciencesMönchengladbachGermany

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