Eight Success Factors in New Online Retailing
The next step is to determine generally accepted principles that can be defined as the success factors in online commerce. Success factors are those factors whose influence makes a decisive contribution to the success of an enterprise. (Patt 1988, p. 6 ff.). Our main focus here is why and how some online sellers succeed while others falter by failing to take advantage of existing potential.
KeywordsSuccess Factor Online Shop Mass Customisation Store Brand Community Marketing
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