New Online Retailing — What Does It Mean?

  • Gerrit Heinemann
  • Christoph Schwarzl


A new generation of Internet shops has arrived (Wieschowski 2008, p. 47). The Inter net has entered a new phase with a combination of networking, high Internet penetra tion, technology development, mobility, speed, media use, communication changes, interaction (Web 2.0) and business model innovation. The FAZ newspaper called the trend from Web 2.0 to Web NG , or Web New Generation (FAZ 2008, No. 93, p. 25). Along with this new generation of Internet, online retailing has also advanced into a new era, what we are calling new online retailing . New online retailing is supported by media specific and business specific principles based on technology.


Mobile Phone Customer Relationship Management Customer Loyalty Online Shop Universal Mobile Telecommunication System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Gabler | GWV Fachverlage GmbH 2010

Authors and Affiliations

  • Gerrit Heinemann
    • 1
  • Christoph Schwarzl
  1. 1.Niederrhein University of Applied SciencesMönchengladbachGermany

Personalised recommendations