Zusammenfassung
Jährlich werden in globalen Wirtschaftssystemen Güter im Werte von mehreren tausend Billionen von US $ gehandelt (o.V., 2009). Solche makro-ökonomischen Entscheidungsprozesse lassen sich aus einer mikro-ökonomischen Perspektive auf nutzenbasierte Austauschprozesse vereinfachen, bei denen Individuen oder Gruppen von Individuen einem Produkt oder einer Dienstleistung einen subjektiven Wert oder Nutzen zuschreiben (Nutzen und Wert werden der einfachheithalber im Folgenden synonym verwendet). Dieser psychologische Prozess ist die Grundlage für eine Vielzahl von ökonomischen Entscheidungsprozessen von der Auswahl einer Speise im Restaurant, über Personalauswahl bis zu Anlageentscheidungen an Finanzmärkten. Die Neuroökonomie ist eine relativ junge Disziplin (Camerer et al., 2004; Glimcher et al., 2009; Kenning&Plassmann, 2005), welche sich zunächst grundlegend mit neuronalen Korrelaten von nutzenbasierten Entscheidungen beschäftigt, und insbesondere damit, welche neuronalen Netzwerke unterschiedliche Nutzenkonstrukte und -systeme kodieren (Rangel et al., 2008). Ziel ist es, eine biologisch haltbare Theorie darüber zu entwickeln, wie Menschen Entscheidungen treffen; diese Theorie sollte sowohl in den Natur- als auch in den Sozialwissenschaften angewendet werden können. In diesem Bereich treffen Modelle, Instrumente und Methoden aus verschiedenen Disziplinen aufeinander:
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Plassmann, H. (2011). Neuronale Korrelate von nutzenbasierten Entscheidungen. In: Reimann, M., Weber, B. (eds) Neuroökonomie. Gabler. https://doi.org/10.1007/978-3-8349-6373-4_8
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