Buying, Outsourcing and Offshoring
A key strategic decision is the choice between internalisation and externalisation with regard to all activities of the value chain. This strategic choice implies the question of the appropriate value chain architecture of a firm. In the context of internationalisation or even globalisation new options emerge such as offshoring. The purpose of this Chapter is to highlight the importance of externalisation and to describe the variety of alternatives.
KeywordsStore Brand Indian Firm Architecture Type Financial Service Industry Product Segment
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