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Basic Types and Theoretical Explanations of Foreign Operation Modes

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

Abstract

The choice of a foreign operation mode is considered one of the most important components of an internationalisation strategy, since the operation mode determines the type and intensity of control over the foreign market activity, the necessary resource transfers as well as the associated risks. In this Chapter, an overview of different operation modes is given, characteristics of operation modes are highlighted and theoretical explanations for the choice of a foreign operation mode presented.

Keywords

Operation Mode Foreign Market Market Entry Entry Mode Psychic Distance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

There are no affiliations available

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