Basic Types and Theoretical Explanations of Foreign Operation Modes
The choice of a foreign operation mode is considered one of the most important components of an internationalisation strategy, since the operation mode determines the type and intensity of control over the foreign market activity, the necessary resource transfers as well as the associated risks. In this Chapter, an overview of different operation modes is given, characteristics of operation modes are highlighted and theoretical explanations for the choice of a foreign operation mode presented.
KeywordsOperation Mode Foreign Market Market Entry Entry Mode Psychic Distance
Unable to display preview. Download preview PDF.