Revisiting the tourism long-tail Scenario

  • Alexis Papathanassis


Having had an extensive look a number of niches, one may gain the impression that the potential for specialists is endless. Tourism niches are built on persisting social trends such as:
  • Sustainability (e.g. Agro-, Inclusive-, Eco-tourism)

  • Experience-economy (e.g. Space-, Sport- & Extreme-, Military-, Film-, Dive-tourism)

  • Self-development & individuality (e.g. Cultural-, Educational-tourism)

  • Hedonism & voyerarism (e.g. Drug-, Sex-, Dark-, Armchair-tourism)

  • Consumerism (e.g. Shopping-tourism)

  • Conscious living (e.g. Religious-, Wellness-, Health- & Medical-tourism)


Business Unit Niche Market Tourism Sector Extensive Brand Holiday Package 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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22.6 References

  1. Anderson, C. (2009). The Longer Tail: How Endless Choice is Creating Unlimited Demand. New York: HyperionGoogle Scholar
  2. Hitwise (2010). Top 20 Travel Sites. Homepage of Hitwise. URL:, Access Date: 28.12.2010
  3. Marcussen, C. (2009). Trends in European Internet Distribution - of Travel and Tourism Services. Homepage of the Centre for Regional and Tourism Research, URL:, Access Date: 27.12.2010
  4. Papathanassis, A. & , Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management, 32: 215–224CrossRefGoogle Scholar
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  6. Papathanassis, A. (2010). Kreuzfahrt: Rendite oder Hype?, presented in the FVW Kongress – Cruise Sales Day (Cologne, Germany). September 15th. Available URL:
  7. Papathanassis, A. Ed. (2009). Cruise Sector Growth: Managing Emerging Markets, Human Resources, Processes and Systems. Wiesbaden: GablerGoogle Scholar
  8. Peterson, K. (2008). Cruising: Online Trends, Tourism Marketing. Available Online: Access: 14.09.2008
  9. PhoCusWright - Hitwise (2008). Travel bookings are no longer the whole story as advertising and referral-based business models gain ground, Travel Daily News, 13 Aug 2008. Available Online: . Access: 14.09.2008

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Alexis Papathanassis

There are no affiliations available

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