In the authors’ opinion, this quotation reflects quite well the character and the purpose of the tourism form that is discussed in this article. The term ‘wellness’ can be defined in various ways and associations concerning its related way of living, products or medical treatments diverge greatly (Smith & Kelly, 2006). Mueller and Lanz Kaufmann (2001) define wellness as “a state of health featuring the harmony of body, mind and spirit, with selfresponsibility, physical fitness/beauty care, healthy nutrition/diet, relaxation (need for distressing)/meditation, mental activity/education and environmental sensitivity/social contacts as fundamental elements”. Wellness is not a new phenomenon. It is one of the oldest forms of tourism, if we think about the ancient Greeks and Romans that cared a lot about their well-being, or the elite of rich people that spent their summer at the medical seaside in 18th and 19th century (Smith& Kelly, 2006).In today's advertisement, however, the term is often misused as a promotional attribute for miscellaneous products, what causes misunderstandings and damages the idea of wellness (DTV, 2002). According to a survey conducted by ‘TUI’, hardly two respondents associated the same with the term (DTV, 2002).
KeywordsWellness Product Travel Agency Customer Segment Tourism Form Wellness Tourism
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19.5 References & recommended reading
- Deutscher Tourismusverband e.V. (2002),URL: www.deutschertourismusverband.de, Access Date: 18/01/09
- Gidel, D. (n.d.), URL: www.quotationreference.com/quotefinder.php?byax=1&strt=1&subj=Daranna+Gidel, Access Date: 18/01/09
- Goodrich, J.N.& Goodrich, G.E. (1987), Health-care tourism - an exploratory study,Tourism Management, 217–222Google Scholar
- Liebsch, F. (2003),Praxis kompakt: Städtetourismus, Wellnesstourismus, Fahrradtourismus, Gmeiner-VerlagGoogle Scholar
- Mueller, H.& Lanz Kaufmann, E. (2001), Wellness Tourism: Market analysis of a special health tourism segment and implications for the hotel industry,Journal of Vacation Marketing, 5–17Google Scholar
- Smith, M. & Kelly, C. (2006), Wellness Tourism,Tourism Recreation Research, 1–4Google Scholar
- Web-Tourismus (n.d.), URL: www.web-tourismus.de/gewusstwie-tip_04_11.asp, Access Date: 18/01/09