Abstract
This chapter gives an overview of the empirical data and research approach used in the course of this study. First, the data gathering process is described in Chapter 5.1. Subsequently, an overview of the sample is provided in Chapter 5.2 and finally the operationalization of the constructs is discussed in Chapter 5.3.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Mueller, F. (2011). Empirical Data. In: Sales Management Control Strategies in Banking. Gabler. https://doi.org/10.1007/978-3-8349-6209-6_5
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DOI: https://doi.org/10.1007/978-3-8349-6209-6_5
Publisher Name: Gabler
Print ISBN: 978-3-8349-2653-1
Online ISBN: 978-3-8349-6209-6
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