Discrete Customer Choice Analysis

  • Steffen Christ


The following chapter introduces the methodology used in this part of the work to formulate a model of the price sensitivity of customers within the low-cost travel market that is based on real-world data. Following many other works on choice analysis (see below Table 9.1), the method of discrete customer choice analysis is employed here to model and understand customer purchasing behavior at a disaggregated individual decision maker level.


Decision Maker Utility Function Discrete Choice Choice Probability Multinomial Logit Model 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Steffen Christ

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