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Implications, Limitations and Future Research

  • Roxana Codita

Abstract

This closing chapter highlights at first the theoretical implications of this study’s findings by indicating its main contributions to theory (Chapter 7.1). In Chapter 7.2 managerial implications for companies engaged in (or contemplating) marketing consumer products in CEE are provided. Finally, Chapter 7.3 discusses limitations of the present empirical investigation and suggests directions for future research.

Keywords

Contingency Factor Principal Component Regression International Marketing Formative Construct Consumer Characteristic 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Roxana Codita

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