Implications, Limitations and Future Research

  • Roxana Codita


This closing chapter highlights at first the theoretical implications of this study’s findings by indicating its main contributions to theory (Chapter 7.1). In Chapter 7.2 managerial implications for companies engaged in (or contemplating) marketing consumer products in CEE are provided. Finally, Chapter 7.3 discusses limitations of the present empirical investigation and suggests directions for future research.


Contingency Factor Principal Component Regression International Marketing Formative Construct Consumer Characteristic 


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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

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  • Roxana Codita

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