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Empirical Conceptualization and Operationalization of the Product Cultural Specificity Construct

  • Roxana Codita

Abstract

This chapter addresses two main issues: first, selected aspects concerning scale development methodology are presented (Chapter 4.1); second, the scale development process of the PCS construct is described in detail (Chapter 4.2).

Keywords

Exploratory Factor Analysis Product Category Consumption Behavior Average Variance Explain Empirical Conceptualization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Roxana Codita

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