Scholars and practitioners argue that organizational culture has a strong impact on innovation and innovation success. Nevertheless, empirical evidence is scarce. A literature review on organizational culture indicates that corporate culture is a complex and multi-faceted element of an organization. Whereas many authors state that research on organizational culture is highly important, literature still lacks sufficient operationalizations and empirical studies of organizational culture. The following section addresses corporate culture in detail. Corporate culture will be defined and its major models and typologies will be described. Afterwards, innovation culture will be introduced as a subculture of corporate culture.
KeywordsOrganizational Culture Open Innovation Market Orientation Entrepreneurial Orientation Business Unit
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