Theoretical Background

  • Jörg Haller
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


To answer the research questions, the study builds on extant knowledge in the area of creativity and decision-making. First, measuring the quality of submissions is described and dissected according to its sub-dimensions in order to construct a common understanding of “quality” for the purpose of this study. Secondly, current knowledge on intuitive decision-making is presented as a theoretical foundation to explore the potential value of holistic evaluations and comments.


Market Potential Creativity Research Holistic Evaluation Extant Knowledge Creativity Dimension 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Lehrstuhl für WirtschaftsinformatikUniversität Erlangen-NürnbergNürnbergGermany

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