Abstract
Obtaining relevant information for making right decisions is what companies strive to achieve when evaluating product ideas or concepts, or more generally submissions to an innovation contest. Open evaluation may assist companies in this endeavor, as demonstrated by several studies.
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© 2013 Springer Fachmedien Wiesbaden
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Haller, J. (2013). Needs and Objectives of Study. In: Open Evaluation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4487-0_15
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DOI: https://doi.org/10.1007/978-3-8349-4487-0_15
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Online ISBN: 978-3-8349-4487-0
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