Needs and Objectives of Study

  • Jörg Haller
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


Obtaining relevant information for making right decisions is what companies strive to achieve when evaluating product ideas or concepts, or more generally submissions to an innovation contest. Open evaluation may assist companies in this endeavor, as demonstrated by several studies.


Open Evaluation Ordinary User Concept Testing Lead User Holistic Evaluation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Lehrstuhl für WirtschaftsinformatikUniversität Erlangen-NürnbergNürnbergGermany

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