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Markenwirkungen

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Markenpolitik

Zusammenfassung

In diesem Kapitel lernen Sie grundsätzliche Ansätze kennen, welche die Wirkungen von Marken erklären.

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Baumgarth, C. (2014). Markenwirkungen. In: Markenpolitik. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4408-5_3

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