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Indulging the Self Positive Consequences of Luxury Consumption

  • Liselot Hudders
  • Mario Pandelaere
Chapter

Zusammenfassung

People not only purchase brands for the product behind the brand but also for what they symbolize [69]. As such, luxury brands are widely desired because – compared to their cheaper counterparts – they offer a functional, hedonic and symbolic value to their owners in addition to their utilitarian product value [20], [34], [56], [117], [122], [123].

Keywords

Fruit Juice Consumer Research Endowment Effect Luxury Consumption Lottery Condition 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.GhentBelgien
  2. 2.Kessel‐loBelgien

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