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An Intercultural Comparison of the Perception of Luxury by Young Consumers

  • Bruno Godey
  • Daniele Pederzoli
  • Gaetano Aiello
  • Raffaele Donvito
  • Klaus-Peter Wiedmann
  • Nadine Hennigs
Chapter

Zusammenfassung

Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.

Keywords

Consumer Research Brand Equity Brand Personality Luxury Good Lexical Unit 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Bruno Godey
    • 1
  • Daniele Pederzoli
    • 2
  • Gaetano Aiello
    • 3
  • Raffaele Donvito
    • 4
  • Klaus-Peter Wiedmann
    • 5
  • Nadine Hennigs
    • 6
  1. 1.Mont Saint AignanFrankreich
  2. 2.Vieux ManoirFrankreich
  3. 3.FirenzeFrankreich
  4. 4.FirenzeItalien
  5. 5.BurgwedelGermany
  6. 6.Inst. f. Marketing u. ManagementLeibniz Universität HannoverHannoverGermany

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