Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers

  • Virginie De Barnier
  • Pierre Valette-Florence


According to geographic proximity, linguistic similarities, population migration and historic developments, European cultures can be grouped into three main cultures Germanic, Romance and Slavonic. Research shows that the origin of this cultural typology is not quiet clear because of its ancient roots. Some researchers refer it to ancient Romans [4], [9], others to St Bede, a British writer of 735, one of the first history writers [1].


Personal History Consumer Research Luxury Good Luxury Consumption Luxury Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Bede/Webb, J.F./Farmer, D.H. (1996): The Age of Bede: Revised Edition, in: Penguin classics (eds.).Google Scholar
  2. 2.
    Bourgeon, D./Filser, M. (1995): Les apports du modèle expérientiel à l’analyse du comportement dans le domaine culturel : une exploration conceptuelle et méthodologique, in: Recherches et Applications en Marketing, Vol. 10, No. 4, pp. 5-25.Google Scholar
  3. 3.
    Brinberg, D./Plimpton, L. (1986): Self-Monitoring and Product Conspicuousness on Reference Group Influence, in: Advances in Consumer Research, Lutz, R.J., Provo, Utah (eds.): Association for Consumer Research, Vol. 13, pp. 297-800.Google Scholar
  4. 4.
    Carlton, C.M. (1965): Studies in Romance Lexicology, in: Oxford University Press (eds.), 102 p.Google Scholar
  5. 5.
    Dubois, B./Czellar, S. (2001): Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions, in: European Marketing Academy 31st Conference Proceedings, Cd-Rom.Google Scholar
  6. 6.
    Dubois, B./Duquesne, P. (1993): The Market for Luxury Goods: Income versus Culture, in: European Journal of Marketing, Vol. 27, No. 1, pp. 35-44.CrossRefGoogle Scholar
  7. 7.
    Dubois, B./Laurent, G. (1996): The Functions of Luxury: A situational Approach to Excursionism, in: Advances in Consumer Research, Corfman, K. P./ Lynch, J. G., Provo, Utah (eds.) : Association for Consumer Research, Vol. 23, pp. 470-477.Google Scholar
  8. 8.
    Dubois, B./ Paternault, C. (1995): Observations: Understanding the World of International Luxury Brands: The Dream Formula, in: Journal of Advertising Research, Vol. 35, No. 4, pp. 69-76.Google Scholar
  9. 9.
    Dubois, B./Laurent, G./Czellar, S. (2005): Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries, Marketing Letters, Vol. 16, No. 2, pp. 115-128.CrossRefGoogle Scholar
  10. 10.
    Edcock, W.D. (1960): The Romance Languages, in: Oxford University Press (eds.).Google Scholar
  11. 11.
    Erickson, G.M./Johansson, J.K. (1985): The Role of Price in Multi-Attribute Product Evaluations, in: Journal of Consumer Research, Vol. 12, No. 2, pp. 195-199.CrossRefGoogle Scholar
  12. 12.
    Fenigstein, A./Scheier, M. F./Buss, A. H. (1975): Public and private self-consciousness: Assessment and theory, in: Journal of Consulting and Clinical Psychology, Vol. 36, No. 1, pp. 241-250.Google Scholar
  13. 13.
    Groth, J.C./McDaniel, W. (1993): The Exclusive Value Principle, in: Journal of Consumer Marketing, Vol. 10, No. 1, pp. 10-16.CrossRefGoogle Scholar
  14. 14.
    Hall, E.T./Hall, M.R. (1990): Understanding Cultural Differences, in: Intercultural Press (eds.), USA.Google Scholar
  15. 15.
    Hirschman, E. C./Holbrook, M. B. (1982): Hedonic Consumption: Emerging Concepts, Methods and Propositions, in: Journal of Marketing, Vol. 46, No. 2, pp. 92-101.Google Scholar
  16. 16.
    Hoecklin, L. (1995): Managing Cultural Differences, Strategies for Competitive Advantage, in: Addison-Wesley Publishers Ltd and the Economist Intelligence Unit (eds.), 2nd edition, UK.Google Scholar
  17. 17.
    Hofstede, G. (1991): Cultures and Organisations, in: McGraw-Hill International (eds.), Great Britain.Google Scholar
  18. 18.
    Holbrook, M. B./Hirschman, E. C. (1982): The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, in: Journal of Consumer Research, Vol. 9, No. 2, pp. 32-40.CrossRefGoogle Scholar
  19. 19.
    Huang, M-H. (2001): The Theory of Emotions in Marketing, in: Journal of Business and Psychology, Vol. 16, No. 2, pp. 239-47.CrossRefGoogle Scholar
  20. 20.
    Jaffe, E.D./Nebenzahl, I.D./Usunier J.C. (2003): Personifying Country of Origin Research, in: Management International Review, Vol. 43, No. 4, pp. 383-406.Google Scholar
  21. 21.
    Kapferer, J-N. (1998): Why are we seduced by luxury brands?, in: Journal of Brand Management, Vol. 6 , No 1, pp. 44 – 49 .Google Scholar
  22. 22.
    Kapferer, J-N/ Bastien, V (2012): The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd edition, Kogan Page Ltd.Google Scholar
  23. 23.
    Kemp, S. (1998): Perceiving Luxury and Necessity, in: Journal of Economic Psychology, Vol. 19, No. 5, pp. 591-606.CrossRefGoogle Scholar
  24. 24.
    Lewis, R. (2003): The Cultural Imperative, in: Nicholas Brealey Publishing (eds.), London.Google Scholar
  25. 25.
    Lipovetsky, G./ Roux, E. (2003) : Le luxe éternel, in: Gallimard (eds.), Paris.Google Scholar
  26. 26.
    Mason, R. (1992): Modelling the Demand for Status Goods, in: Provo, Utah (eds.): Association for Consumer Research, special volume, pp. 88-95.Google Scholar
  27. 27.
    McCracken, G. (1988): The Long Interview, Newbury Park, Sage (eds.), UK.Google Scholar
  28. 28.
    Miles, M. B./Huberman, A. M. (1994): Qualitative Data Analysis: An Expanded Sourcebook, in: Sage (eds.), 2nd edition, UK.Google Scholar
  29. 29.
    Novak, T.P./MacEvoy, B. (1990): Segmentation Schemes: The List of Values and Lifestyles, in: Journal of Consumer Research, Vol. 17, No. 1, pp. 105-109.CrossRefGoogle Scholar
  30. 30.
    Nueno, J.L./Quelch, J.A. (1998): The Mass Marketing of Luxury, in Business Horizons, Vol. 41, No. 6, pp. 61-69.CrossRefGoogle Scholar
  31. 31.
    Skrinnikov, I.M. (1997): Russians and Luxury, in: Exmo Press (eds.), Moscow.Google Scholar
  32. 32.
    Suslina, E. (2003): Daily Life of Russian Fashionistas from 11th to 21st centuries, in: Molodaya Guardiya (eds.), Moscow.Google Scholar
  33. 33.
    Trompenaars, F. (1993): Riding the Waves of Culture, in: Nicholas Brealey Publishing (eds.), London.Google Scholar
  34. 34.
    Usunier, J.C. (2000): Marketing Across Cultures, in: Prentice-Hall (eds.), 3rd edition.Google Scholar
  35. 35.
    Vickers, S.J./Renand, F. (2003): The Marketing of Luxury Goods: An Exploratory Study – Three Conceptual Dimensions, in: The Marketing Review, Vol. 3, No. 4, pp. 459-478.CrossRefGoogle Scholar
  36. 36.
    Vigneron, F./Johnson, L. (1999): A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior, in: Academy of Marketing Science Review, Vol. 1999, No. 1, pp. 1-17.Google Scholar
  37. 37.
    Vigneron, F./Johnson, L. (2004): Measuring Perceptions of Brand Luxury, in: Journal of Brand Management, Vol. 11, No. 6, pp. 484-506.CrossRefGoogle Scholar
  38. 38.
    Wiedmann, K-P./Hennigs, N./Siebels, A. (2009): Value-Based Segmentation of Luxury Consumption Behavior, in Psychology and Marketing, Vol. 26, No. 7, pp.625-651.CrossRefGoogle Scholar
  39. 39.
    Zelinsky, F. M. (1965): Typology of Slavonic Cultures, Exmo Press (eds.), Moscow.Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Neuilly/SeineFrankreich
  2. 2.Le Sappey-En-ChartreuseFrankreich

Personalised recommendations