Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling

  • Stefan Behrens
  • Klaus-Peter Wiedmann
  • Nadine Hennigs


Due to the ever-growing internationalisation of traditional eating habits – including menus with more courses combined with premium drinks – wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].


Grape Variety Wine Industry Wine Consumption Wine Colour Wine Drinker 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Stefan Behrens
    • 1
  • Klaus-Peter Wiedmann
    • 2
  • Nadine Hennigs
    • 2
  1. 1.WolfsburgGermany
  2. 2.Inst. f. Marketing u. ManagementLeibniz Universität HannoverHannoveGermany

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