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The Hedonistic Consumption of Luxury and Iconic Wines

  • Alistair Williams
  • Glyn Atwal
Chapter

Zusammenfassung

In recent years, the complexity of the wine market has led to a number of attempts to segment wine consumers [20]; [25]. However, as criticism of segmentation models has become increasingly strident, many studies have sought to examine the relationship between involvement and perceptions of wine quality.

Keywords

Luxury Good Wine Industry Wine Consumption Luxury Product Experiential Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.CharlotteUSA
  2. 2.Bad VilbelGermany

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