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The Hedonistic Consumption of Luxury and Iconic Wines

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Luxury Marketing

Zusammenfassung

In recent years, the complexity of the wine market has led to a number of attempts to segment wine consumers [20]; [25]. However, as criticism of segmentation models has become increasingly strident, many studies have sought to examine the relationship between involvement and perceptions of wine quality.

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Author information

Authors and Affiliations

  1. 6200 Oak Glen Lane Charlotte, 282777, Charlotte, NC, USA

    Alistair Williams

  2. Rechtienstr. 8, 61118, Bad Vilbel, Germany

    Glyn Atwal

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  1. Alistair Williams
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  2. Glyn Atwal
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Correspondence to Alistair Williams .

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Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

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Williams, A., Atwal, G. (2013). The Hedonistic Consumption of Luxury and Iconic Wines. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_21

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