Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength
Against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent and is routinely used in our everyday life.
KeywordsPartial Little Square Brand Equity Formative Indicator Parent Brand Luxury Good
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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