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Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

  • Nadine Hennigs
  • Klaus-Peter Wiedmann
  • Steffen Schmidt
  • Sascha Langner
  • Thomas Wüstefeld
Chapter

Zusammenfassung

Against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent and is routinely used in our everyday life.

Keywords

Partial Little Square Brand Equity Formative Indicator Parent Brand Luxury Good 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Nadine Hennigs
    • 1
  • Klaus-Peter Wiedmann
    • 1
  • Steffen Schmidt
    • 2
  • Sascha Langner
    • 3
  • Thomas Wüstefeld
    • 4
  1. 1.Inst. f. Marketing u. ManagementLeibniz Universität HannoverHannoverGermany
  2. 2.Uni. Hannover Inst. F. Marketing und ManagementHannoverGermany
  3. 3.Dept. of Business ScienceHannoverGermany
  4. 4.Universität Hannover Inst. F. Marketing und ManagementHannoverGermany

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