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Luxury SMEs Networks

  • Gaetano Aiello
  • Raffaele Donvito
  • Silvia Ranfagni
  • Laura Grazzini
Chapter

Zusammenfassung

As is known, the concept of luxury is characterised by a multidimensional structure of meanings particularly difficult to define (see Brioschi 2000 [14], Aiello & Donvito 2006 [3]; Wiedmann et al 2009 [100]). Nevertheless, common elements in the various theoretical positions can be found in the concepts of heritage also linked to a specific territory, exclusivity, uniqueness, high price and aesthetic value. In fact, luxury and luxury products are often the result of production processes that require artistic-craft skills and instruments that are difficult to replicate and strongly rooted in a specific area of origin.

Keywords

Purchase Intention Brand Equity Brand Image Business Network Project Network 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Gaetano Aiello
    • 1
  • Raffaele Donvito
    • 2
  • Silvia Ranfagni
    • 3
  • Laura Grazzini
    • 4
  1. 1.FirenzeItalien
  2. 2.FirenzeItalien
  3. 3.Dept. of Business ScienceFirenzeItalien
  4. 4.PratoItalien

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