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Luxury Marketing pp 279–293Cite as

What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

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Zusammenfassung

When reading the literature on counterfeit branded luxury goods (henceforth counterfeit BLGs) in both the scientific and popular press, one quickly comes across what we will summarize as the conventional wisdom. We do not mean the phrase “conventional wisdom” to have disparaging connotations. On the contrary, this view is widely popular because it makes sense and fits with common observation.

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Author information

Authors and Affiliations

  1. 1317 King George Blvd., 48108, Ann Arbor, MI, USA

    Aaron Ahuvia

  2. Via Armaroli, 9, 62100, Macerata, Italien

    Giacomo Gistri

  3. Via Aosta 2, 51016, Montecatini Terme, Italien

    Simona Romani

  4. Università Bocconi, Via Roentgen, 1, 20136, Milan, Italien

    Stefano Pace

Authors
  1. Aaron Ahuvia
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  2. Giacomo Gistri
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  3. Simona Romani
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  4. Stefano Pace
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Correspondence to Aaron Ahuvia .

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Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

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Ahuvia, A., Gistri, G., Romani, S., Pace, S. (2013). What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_16

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