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Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk

  • Christiane Klarmann
  • Klaus-Peter Wiedmann
  • Nadine Hennigs
Chapter

Zusammenfassung

In last decades, there has been an enormous theoretical as well as practical debate on concepts of consumer misbehavior, which also included the purchase of counterfeit goods, due to the increasing economic importance of this illicit market. Counterfeits constitute an important economic, political and social issue [12], [73].

Keywords

Risk Perception Purchase Intention Consumer Research Brand Equity Luxury Good 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Christiane Klarmann
    • 1
  • Klaus-Peter Wiedmann
    • 2
  • Nadine Hennigs
    • 2
  1. 1.HannoverGermany
  2. 2.Inst. f. Marketing u. ManagementLeibniz Universität HannoverHannoverGermany

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