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Brazil: Luxury and Counterfeits

  • Suzane Strehlau
Chapter

Zusammenfassung

Luxury companies operating in Brazil have to deal with a specific context, one that results from the country’s history, from it economic development, its cultural and fiscal aspects. A salient factor in consumption in Brazil is the crime rate: armored cars, security systems, high gates and walls are part of everyday life – it’s important to know where and how to walk.

Keywords

Cultural Capital Brand Store Luxury Good Brand Management Consumer Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Sao PauloBrasilien

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