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Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs

  • Wolfgang Fritz
  • Wencke Gülow
Chapter

Zusammenfassung

Price competition in the retail industry, notably in Germany, has reached enormous dimensions. Large retail companies counteract decreasing market shares and aggressive pricing of discounters with spectacular sales promotions [20]. According to Horx (1995) [27], this process is embedded in a „recession culture” which originated in the 1990s.

Keywords

Fair Trade Consumer Behavior Online Shopping Discount Price Club Member 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HeppenheimGermany
  2. 2.BraunschweigGermany

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