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Perceptions, Attitudes and Luxury Brands

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Luxury Marketing

Zusammenfassung

The Australian market for luxury brands has been largely overlooked, but in the first decade of the new millennium it has quietly developed into a success story for the luxury industry with “international luxury executives consistently remarking that Australia is a surprisingly sophisticated market“ [23].

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Author information

Authors and Affiliations

  1. 659 South Dowling Street, 2010, Surry Hills, NSW, Australien

    Nicole Stegemann

  2. 5 Mayda Place, 2007, Beaumont Hills, NSW, Australien

    Sara Denize

  3. 59 Quay St., 2007, Haymarket, NSW, Australien

    Kenneth E. Miller

Authors
  1. Nicole Stegemann
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  2. Sara Denize
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  3. Kenneth E. Miller
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Correspondence to Nicole Stegemann .

Editor information

Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

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Stegemann, N., Denize, S., Miller, K. (2013). Perceptions, Attitudes and Luxury Brands. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_10

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