Perceptions, Attitudes and Luxury Brands

  • Nicole Stegemann
  • Sara Denize
  • Kenneth E. Miller


The Australian market for luxury brands has been largely overlooked, but in the first decade of the new millennium it has quietly developed into a success story for the luxury industry with “international luxury executives consistently remarking that Australia is a surprisingly sophisticated market“ [23].


General Attitude Consumer Research Brand Equity Brand Attitude Brand Extension 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Nicole Stegemann
    • 1
  • Sara Denize
    • 2
  • Kenneth E. Miller
    • 3
  1. 1.Surry HillsAustralien
  2. 2.Beaumont HillsAustralien
  3. 3.HaymarketAustralien

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