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Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction

  • Klaus-Peter Wiedmann
  • Nadine Hennigs
Chapter

Zusammenfassung

Certainly, luxury might offer a thrilling experience from the perspective of individual researchers, and yes, to a certain extent, we also share this type of motivation for the research topic. However, more serious motives underlie the effort to place luxury and luxury marketing on the research agenda.

Keywords

Contingency Approach Luxury Good Societal Development National Branding Luxury Consumption 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Inst. f. Marketing u. ManagementLeibniz Universität HannoverHannoverGermany

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