Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction
Certainly, luxury might offer a thrilling experience from the perspective of individual researchers, and yes, to a certain extent, we also share this type of motivation for the research topic. However, more serious motives underlie the effort to place luxury and luxury marketing on the research agenda.
KeywordsContingency Approach Luxury Good Societal Development National Branding Luxury Consumption
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