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The Impact of Message Sidedness on Adolescents’ Binge Drinking Intentions after Peer Pressure: The Moderating Role of Issue Involvement

  • Erlinde Cornelis
  • Verolien Cauberghe
  • Patrick De Pelsmacker
Part of the European Advertising Academy book series (EAA)

Abstract

Ample studies demonstrate the dire effects of binge drinking, which is the episodic or irregular consumption of excessive amounts of alcohol, especially among adolescents (Oei and Morawska, 2004; Vik et al., 2003. Hence, there is a strong need for prevention programs to reduce alcohol use among adolescents (Swahn et al., 2004).

Keywords

Behavioral Intention Binge Drinking Unhealthy Behavior Health Risk Prevention Weakly Issue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Erlinde Cornelis
    • 1
  • Verolien Cauberghe
    • 2
  • Patrick De Pelsmacker
    • 3
  1. 1.Ghent UniversityBelgium
  2. 2.Ghent UniversityBelgium
  3. 3.Ghent UniversityBelgium

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