Abstract
The aim of the paper is to identify and interpret shopping tendencies occurring or emerging on the Belgian retailing landscape. Belgium’s retailing history is looked at from a helicopter perspective first, before focussing next on the most relevant evolutions taking place within the current shopping environment. Amongst the multitude of diverse changes observed on the retailing landscape itself, the three most fundamental and far reaching shopping tendencies are identified and discussed: wide spreading multipurpose shopping under its diverse forms, the increasingly demanding nature of shopping in its main expressions, and finally the recent breakthrough of e-shopping.
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van Waterschoot, W., Lagasse, L., Van Kenhove, P. (2012). Belgian Retailing - Some Shopping Realities of a Surrealist Country. In: Rudolph, T., Foscht, T., Morschett, D., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4237-1_6
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