Abstract
This paper presents a study investigating the consumers’ satisfaction level as experienced by the shopping centre offer, the relationship between shopping centre image attributes and the consumers’ satisfaction and loyalty. Results indicate that specific shopping centre image attributes are positively related to consumer satisfaction and loyalty. Further, consumers’ intentions are examined regarding potential shifts in their behaviour due to the economic crisis.
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Theodoridis, P.K., Panopoulos, A.P. (2012). Shopping Centre image attributes effects on consumer’s satisfaction and loyalty in Greece – Evidence at the initial stages of the economic crisis. In: Rudolph, T., Foscht, T., Morschett, D., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4237-1_2
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DOI: https://doi.org/10.1007/978-3-8349-4237-1_2
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