Skip to main content

Shopping Centre image attributes effects on consumer’s satisfaction and loyalty in Greece – Evidence at the initial stages of the economic crisis

  • Chapter

Part of the book series: European Retail Research ((ERR))

Abstract

This paper presents a study investigating the consumers’ satisfaction level as experienced by the shopping centre offer, the relationship between shopping centre image attributes and the consumers’ satisfaction and loyalty. Results indicate that specific shopping centre image attributes are positively related to consumer satisfaction and loyalty. Further, consumers’ intentions are examined regarding potential shifts in their behaviour due to the economic crisis.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Allard, T.; Barry, J. B.; Chebat, J-C. (2009): When income matters: customers evaluation of shopping malls’ hedonic and utilitarian orientations, in: Journal of Retailing and Consumer Services, Vol. 16, pp. 40–49.

    Article  Google Scholar 

  • Andreassen, T. W.; Lindestad, B. (1998): Customer loyalty and complex services: the impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise, in: International Journal of Service Industry Management, Vol. 9, No. 1, pp. 7–23.

    Article  Google Scholar 

  • Arentze, T.; Timmermans H. (2005): Impact of institutional change on shopping patterns: application of a multi-agent model of activity-travel, Proceedings of the 12th recent advances in retailing and services science conference in Orlando, July 2005, The European Institute of Retailing and Services Studies, Eindhoven.

    Google Scholar 

  • Bagozzi, R. P. (1986): Principle of Marketing Management, SRA Science Research Associate Inc, Chicago.

    Google Scholar 

  • Bearden, W. O. (1977): Determinant Attributes of Store Patronage: Downtown Versus Outlying Shopping Areas, in: Journal of Retailing, Vol. 53, No. 2, pp. 15–22.

    Google Scholar 

  • Bellenger, D.; Robertson D.; Greenberg B. (1977): Shopping centre patronage motives, in: Journal of Retailing, Vol. 53, No. 2, pp. 29–38.

    Google Scholar 

  • Birtwistle, G.; Clarke, I.; Freathy, P. (1999): Store image in the UK fashion sector: consumer versus retailer perceptions, in: The International Review of Retail, Distribution and Consumer Research, Vol. 9, No. 1, pp. 1–16.

    Article  Google Scholar 

  • Crosby, A. L.; Stephens N. (1987): Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry, in: Journal of Marketing Research, Vol. 24, pp. 404–411.

    Article  Google Scholar 

  • Davies, G. (1992): Positioning, image and the marketing of multiple retailers, in: The International Review of Retail, Distribution and Consumer Research, Vol. 2, No. 1, pp. 13–34.

    Article  Google Scholar 

  • Doyle, P.; Fenwick, I. (1974): Shopping habits in grocery chains, in: Journal of Retailing, Vol. 50, pp. 39–52.

    Google Scholar 

  • Eroglu, A. S.; Machleit, K. A. (1990): An empirical study of retail crowding: antecedents and consequences, in: Journal of Retailing, Vol. 66, pp. 201–221.

    Google Scholar 

  • Finn, A.; Louviere, J. J. (1996): Shopping center image, consideration, and choice: anchor store contribution, in: Journal of Business Research, Vol. 35, No. 3, pp. 241–251.

    Article  Google Scholar 

  • Foundation for Economic and Industrial Research (2010): Quarterly Bulletin, No. 62, December.

    Google Scholar 

  • Grace D.; O’Cass, A. (2005): An examination of the antecedents of repatronage intentions across different retail store formats, in: Journal of Retailing and Consumer Services, Vol. 12, pp. 227–243.

    Article  Google Scholar 

  • Hair, F. J.; Anderson, E. R.; Tatham, L. R.; Black, C. W. (1998): Multivariate Data Analysis, (4th Edition), Prentice Hall.

    Google Scholar 

  • Hallowell, R. (1996): The relationships of customer satisfaction, customer loyalty, and portability: an empirical study, in: International Journal of Service Industry Management Vol. 7, No. 4, pp. 27–42.

    Article  Google Scholar 

  • Hellenic Statistical Authority (2011): Monthly Statistical Bulletin.

    Google Scholar 

  • James, D. L.; Durand, R. M.; Dreves, R. A. (1976): The use of a multi-attributes attitudes model in a store image study, in: Journal of Retailing, Vol. 52, pp. 23–32.

    Google Scholar 

  • Keh, H. T.; Teo, W. C. (2001): Retail customers as partial employees in service provision: a conceptual framework, in: International Journal of Retail and Distribution Management, Vol. 29, No. 8, pp. 370–378.

    Article  Google Scholar 

  • Kerin, R.; Jain, A. J.; Howard, J. D. (1992): Store shopping experience and consumer price quality value perceptions, in: Journal of Retailing, Vol. 62, pp. 376–397.

    Google Scholar 

  • Kunkel, J. H.; Berry, L. L. (1968): A behavioral conception of retail image, in: Journal of Marketing, Vol. 32, pp. 21–27.

    Article  Google Scholar 

  • Lindquist, J. D. (1974): Meaning of image, survey of empirical and hypothetical evidence, in: Journal of Retailing, Vol. 50, No. 4, pp. 29–38.

    Google Scholar 

  • Macintosh, G.; Lockshin, L. S. (1997): Retail relationships and store loyalty: A multi-level perspective, in: International Journal of Research in Marketing, Vol. 14, No. 5, pp. 487–497.

    Article  Google Scholar 

  • Marks, R. B. (1976): Operationalising the concept of store image, in: Journal of Retailing, Vol. 52, pp. 37–46.

    Google Scholar 

  • Martineau, P. (1958): The personality of the retail store, in: Harvard Business Review, Vol. 36, pp. 47–56.

    Google Scholar 

  • McGoldrick, J. P. (1990): Retail Marketing, McGraw-Hill Book Company, London.

    Google Scholar 

  • Melody, L.; Adkins, L.; Burgess, B.; Wesley, S. (2002): Expanding the loyalty concept to include preference for a shopping mall, in: International Review of Retail, Distribution and Consumer Research, Vol. 12, No. 3, pp. 225–236.

    Article  Google Scholar 

  • Nevin, J. R.; Houston, M. J. (1980): Image as a component of attraction to intraurban shopping areas, in: Journal of Retailing, Vol. 56, No. 1, pp. 77–93.

    Google Scholar 

  • Oliver, R. L. (1997): Satisfaction - A Behavioral Perspective on Consumers, McGraw-Hill, New York.

    Google Scholar 

  • Oliver, R. L. (1999): Whence customer loyalty?, in: Journal of Marketing, Vol. 63, pp. 33–44.

    Article  Google Scholar 

  • Oppewal H.; Timmermans, H. (1997): Retailer self-perceived store image and competitive position, in: The International Review of Retail, Distribution and Consumer Research, Vol. 7, No. 1, pp. 41–59.

    Article  Google Scholar 

  • Podsakoff, P. M.; MacKenzie, S. B.; Lee, J.-Y.; Podsakoff, N. P. (2003): Common method biases in behavioral research: A critical review of the literature and recommended remedies, in: Journal of Applied Psychology, Vol. 88, pp. 879–903.

    Article  Google Scholar 

  • Raajpoot, N. A.; Sharma, A.; Chebat, J-C. (2008): The role of gender and work status in shopping center patronage, in: Journal of Business Research, Vol. 61, pp. 825–833.

    Article  Google Scholar 

  • Reynolds, K. E.; Beatty, S. E. (1999): Relationship customer typology, in: Journal of Retailing, Vol. 75, No. 4, pp. 509–523.

    Article  Google Scholar 

  • Ruiz, F. (1999): Image of suburban shopping malls and two-stage versus uni-equational modelling of the retail trade attraction: an empirical application, in: European Journal of Marketing, Vol. 33, No. 5/6, pp. 512–530.

    Article  Google Scholar 

  • Selnes, F. (1993): An examination of the effect of product performance on brand reputation, satisfaction and loyalty, in: Journal of Product & Brand Management, Vol. 2, No. 4, pp. 45–60.

    Article  Google Scholar 

  • Sivadas, E.; Baker-Prewitt, J. L. (2000): An examination of the relationship between service quality, customer satisfaction and store loyalty, in: International Journal of Retail and Distribution Management, Vol. 28, No. 2, pp. 73–82.

    Article  Google Scholar 

  • Teller, C.; Reutterer, T. (2008): The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?, in: Journal of Retailing and Consumer Services, Vol. 15, pp.127–143.

    Article  Google Scholar 

  • Wakefield, K. L.; Baker, J. (1998): Excitement at the mall: determinants and effects on shopping response, in: Journal of Retailing, Vol. 74, No. 4, pp. 515–529.

    Article  Google Scholar 

  • Wong, G.; Yu, L.; Yuan, L. (2001): SCATTR: an instrument for measuring shopping centre attractiveness, in: International Journal of Retail and Distribution Management, Vol. 29, No. 2, pp. 76–86.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Prokopis K. Theodoridis .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Theodoridis, P.K., Panopoulos, A.P. (2012). Shopping Centre image attributes effects on consumer’s satisfaction and loyalty in Greece – Evidence at the initial stages of the economic crisis. In: Rudolph, T., Foscht, T., Morschett, D., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4237-1_2

Download citation

Publish with us

Policies and ethics