Zusammenfassung
„Low-income markets in emerging economies present both tremendous opportunities and unique challenges. There can be little doubt that the four billion customers in these base-of-the-pyramid markets represent a vast potential untapped market opportunity.”
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Dehnen, H.S. (2012). Einleitung. In: Markteintritt in Emerging Market Economies. Gabler Verlag. https://doi.org/10.1007/978-3-8349-4218-0_1
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DOI: https://doi.org/10.1007/978-3-8349-4218-0_1
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-4217-3
Online ISBN: 978-3-8349-4218-0
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