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Abstract

This chapter describes the empirical study on the behavioral attributes of brand-community members and their economical impact for the brand.

Keywords

Partial Little Square Exploratory Factor Analysis Opinion Leader Purchase Intention Behavioral Attribute 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Sandra Meister
    • 1
  1. 1.HamburgGermany

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