Abstract
This chapter describes the empirical study on the behavioral attributes of brand-community members and their economical impact for the brand.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Meister, S. (2012). Empirical Study. In: Brand Communities for Fast Moving Consumer Goods. Gabler Verlag. https://doi.org/10.1007/978-3-8349-4055-1_4
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DOI: https://doi.org/10.1007/978-3-8349-4055-1_4
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-4054-4
Online ISBN: 978-3-8349-4055-1
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