Framework of the Study
The aim of this chapter is to develop a research model that allows investigating the impact of selected behavioral attributes on the customer retention of brand-community members.
KeywordsMoral Responsibility Social Identity Opinion Leader Purchase Intention Behavioral Attribute
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Gabler Verlag | Springer Fachmedien Wiesbaden 2012