Framework of the Study

  • Sandra Meister


The aim of this chapter is to develop a research model that allows investigating the impact of selected behavioral attributes on the customer retention of brand-community members.


Moral Responsibility Social Identity Opinion Leader Purchase Intention Behavioral Attribute 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Sandra Meister
    • 1
  1. 1.HamburgGermany

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