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Aufdecken (un-)gesunden Entscheidungsverhaltens mittels Photoelicitation

  • Jörg Königstorfer

Zusammenfassung

Die Frage nach den Antriebskräften eines eher (un-)gesunden Entscheidungsverhaltens von Konsumenten bzw. der Annahme eines bestimmten Lebensstils, der mit einer hohen bzw. niedrigen Gesundheitsförderlichkeit assoziiert wird, beschäftigt sowohl Wissenschaft als auch Praxis im Gesundheitsmarketing.

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Copyright information

© Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Jörg Königstorfer
    • 1
  1. 1.Institut für Konsum- und VerhaltensforschungUniversität des SaarlandesSaarlandesDeutschland

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