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Aufdecken (un-)gesunden Entscheidungsverhaltens mittels Photoelicitation

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Angewandtes Gesundheitsmarketing

Zusammenfassung

Die Frage nach den Antriebskräften eines eher (un-)gesunden Entscheidungsverhaltens von Konsumenten bzw. der Annahme eines bestimmten Lebensstils, der mit einer hohen bzw. niedrigen Gesundheitsförderlichkeit assoziiert wird, beschäftigt sowohl Wissenschaft als auch Praxis im Gesundheitsmarketing.

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Author information

Authors and Affiliations

  1. Institut für Konsum- und Verhaltensforschung, Universität des Saarlandes, Saarlandes, Deutschland

    Dr. Jörg Königstorfer (Habilitand)

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  1. Dr. Jörg Königstorfer
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Editors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Olshausenstr. 40, Kiel, 24098, Germany

    Stefan Hoffmann

  2. Technische Universität Dresden, Helmholtzstr. 10, Dresden, 01069, Germany

    Uta Schwarz

  3. Technische Universität Dresden, Helmholtzstraße 10, Dresden, 01069, Germany

    Robert Mai

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Königstorfer, J. (2012). Aufdecken (un-)gesunden Entscheidungsverhaltens mittels Photoelicitation. In: Hoffmann, S., Schwarz, U., Mai, R. (eds) Angewandtes Gesundheitsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4035-3_9

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  • DOI: https://doi.org/10.1007/978-3-8349-4035-3_9

  • Publisher Name: Springer Gabler, Wiesbaden

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  • Online ISBN: 978-3-8349-4035-3

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