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Angewandtes Gesundheitsmarketing pp 105–118Cite as

Indirekte Verfahren zur Messung gesundheitsrelevanter Einstellungen

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Zusammenfassung

Warum trinken Menschen Alkohol, nehmen Drogen, rauchen, haben ungeschützten Sex oder essen fettreiche Lebensmittel? Die Gründe, aus denen sich Menschen ungesund ver-halten, sind vielfältig. Oft werden Abhängigkeiten, aber auch Unachtsamkeit, mangelndes Gesundheitsbewusstsein oder schlicht genetische Veranlagung angeführt.

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Author information

Authors and Affiliations

  1. Lehrstuhl für Marketing, Technischen Universität Dresden, Dresden, Deutschland

    Thomas Niemand (Wissenschaftlicher Mitarbeiter)

  2. Technischen Universität Dresden, Dresden, Deutschland

    Monika Fleischhauer (Wissenschaftliche Mitarbeiterin)

Authors
  1. Thomas Niemand
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  2. Monika Fleischhauer
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Editor information

Editors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Olshausenstr. 40, Kiel, 24098, Germany

    Stefan Hoffmann

  2. Technische Universität Dresden, Helmholtzstr. 10, Dresden, 01069, Germany

    Uta Schwarz

  3. Technische Universität Dresden, Helmholtzstraße 10, Dresden, 01069, Germany

    Robert Mai

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Niemand, T., Fleischhauer, M. (2012). Indirekte Verfahren zur Messung gesundheitsrelevanter Einstellungen. In: Hoffmann, S., Schwarz, U., Mai, R. (eds) Angewandtes Gesundheitsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-4035-3_8

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  • DOI: https://doi.org/10.1007/978-3-8349-4035-3_8

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-8349-4034-6

  • Online ISBN: 978-3-8349-4035-3

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