Abstract
The systematic literature review (part II) identified that the field of hybrid value creation, despite the broad range of available research, has not come to grips with the value creating attributes in different hybrid offerings. As a result, even though firms have identified the potential of hybrid value creation, they are still not sure what factors really create value in different hybrid value creation business models. Not surprisingly, this challenge has been also identified as a dominant research gap in the systematic literature review.
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Need and Goals. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_9
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_9
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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