Abstract
This review brings together scattered research on the phenomenon of combining products and services into one document. It reveals that research on joint offerings of product and services has grown considerably in the last few years. However, the research body continues to be fragmented into different streams, which has understandably hampered academic exchange between researchers to an extent. Research published in the last two to three years has rectified this problem at least to some degree, as researchers from different strands are interchanging and using more than one term in a publication.
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Conclusion of the Review. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_8
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_8
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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