Abstract
This chapter first explains the research strategy used in identifying the publications dealing with the phenomenon of hybrid value creation. Then it provides an analysis of the publication and identifies different strands of research dealing with the same. It finally concludes with an overview of the most prolific authors for each strand/term. The overview also includes information on where these authors come from in terms of geography and discipline.
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Research Strategy and Analysis. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_5
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_5
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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