The Structure of the Thesis

  • Vivek K. Velamuri
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


This dissertation follows a research path that can be best described as a step-by-step process in order to achieve its goal, i.e., understanding the dynamics of value creation in different product–service combinations. It is structured into six parts. Each part is broken down into chapters. The chapters are further split into sections and subsections.


Critical Aspect Systematic Literature Review Mass Customization Service Offering Strategic Innovation 
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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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