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The Structure of the Thesis

  • Vivek K. Velamuri
Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

This dissertation follows a research path that can be best described as a step-by-step process in order to achieve its goal, i.e., understanding the dynamics of value creation in different product–service combinations. It is structured into six parts. Each part is broken down into chapters. The chapters are further split into sections and subsections.

Keywords

Critical Aspect Systematic Literature Review Mass Customization Service Offering Strategic Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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