Abstract
This dissertation has focused on deciphering the value creation dynamics in the context of hybrid value creation. Based on the results of the three empirical studies, this chapter helps managers gain a better understanding of how they can be successful in creating value through product–service combinations. To achieve this, in the first step, managerial implications are developed around the following two questions:
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1.
What is my product–service offering all about?
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2.
How and where is value created in my product-service offerings?
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© 2013 Springer Fachmedien Wiesbaden
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Velamuri, V. (2013). Managerial Implications. In: Hybrid Value Creation. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3961-6_25
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DOI: https://doi.org/10.1007/978-3-8349-3961-6_25
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3960-9
Online ISBN: 978-3-8349-3961-6
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