Summary and Contribution

Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


This dissertation deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible components) and services (intangible components). It is identified, as seen from the different examples such as the PoshBags4rent, MyMuesli, Flexpetz, Hilti, Kindle, miCoach, and Rolls-Royce, that there are many unique ways of combining products and services to create new offerings.


Business Model Mass Customization Customer Interaction Climate Control System Innovation View 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

Personalised recommendations