Summary and Contribution
This dissertation deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible components) and services (intangible components). It is identified, as seen from the different examples such as the PoshBags4rent, MyMuesli, Flexpetz, Hilti, Kindle, miCoach, and Rolls-Royce, that there are many unique ways of combining products and services to create new offerings.
KeywordsBusiness Model Mass Customization Customer Interaction Climate Control System Innovation View
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