The in-depth cross case analysis of the case studies throws light on two main goals of this study. First, it recognizes how firms endeavor to improve the value proposition they offer to their customer. Here five distinct services are identified that support extant solution-based business model literature. Second, it demonstrates that firms through solution-based business models aim at strategic innovation. For this the innovation framework of Kim and Mauborgne (2005) has been used. These two aspects are discussed below.
KeywordsFinancial Service Educational Service Service Contract Comprehensive Service Financing Service
Unable to display preview. Download preview PDF.