Value has consistently migrated downstream from manufacturing to services in the past two decades (Goldman, Nagel, and Preiss 1994; Wise and Baumgartner 1999; Auramo and Ala-Risku 2005; Ala-Risku 2007; Velamuri, Neyer, and Möslein 2008). In line with this, references can be found in literature from manufacturing, strategy, and marketing disciplines.
KeywordsBusiness Model Operating Performance Life Cycle Cost Mitigate Risk Theoretical Underpinning
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