• Vivek K. Velamuri
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


In this chapter, the results of the analysis and iterative comparison of the interview data is presented. In total six critical aspects that influence the design of embedded products are identified. These critical aspects either focused on strategic decisions firms need to take while designing embedded products or associated with decisions that were connected to the customer service/interaction.


Critical Aspect Online Shop Service Platform Community Building Online Store 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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