Method and Data

Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


This chapter introduces the reader to the research method used, the research approach undertaken and the case studies. These three aspects are contained in the following three sections.


Product Dimension Online Shop Service Dimension Multiple Case Study Interview Partner 
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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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