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Method and Data

  • Vivek K. Velamuri
Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

This chapter introduces the reader to the research method used, the research approach undertaken and the case studies. These three aspects are contained in the following three sections.

Keywords

Product Dimension Online Shop Service Dimension Multiple Case Study Interview Partner 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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