Method and Data
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)
This chapter introduces the reader to the research method used, the research approach undertaken and the case studies. These three aspects are contained in the following three sections.
KeywordsProduct Dimension Online Shop Service Dimension Multiple Case Study Interview Partner
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Springer Fachmedien Wiesbaden 2013