Building on the analysis section it becomes evident that the four clusters of hybrid value creation vary considerably from each other. In sum, it is found that there is no standard formula for success in hybrid value creation. A cross comparison of the analyzed clusters makes it not only clear that the four value creating attributes play varying roles in different clusters, but also makes it possible to identify the key value creating attribute for each cluster.
KeywordsCore Competency Mass Customization Contract Volume Customer Interaction Cross Comparison
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