Case Analysis

Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


In the following, the role and impact of the value creating attributes – individualization, marketing-integration, operational-integration, and firm– customer interaction – for each of the four identified case clusters is described in detail.


Remote Monitoring Online Store Golf Ball Personal Trainer Customer Interaction 
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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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